A while ago, I posted something about a Ford advert, which touted their new design methodology called “Ford Kinetic Design.”
Apparently, the point of Ford Kinetic Design is to “make every Ford look like it’s moving, even when it’s not.” In reality, what a crock. Why would you want your car to look like it’s moving, when it’s not? How annoying would that be? You’d park the car and wander off, and have to keep going back to check you’d put the handbrake on. It’s stupid, wanky, marketing BS.
And now, Ford are at it again, this time with the new Kuga. They started a while back with the “why can’t we start with a blank canvas nonsense
and now they’re doing it again with the blank canvas idea, asking why things have to look like things
In this case, why does a parking meter have to look like a parking meter? Elsewhere, they’ve asked “why does a bus stop have to look like a bus stop” ? Well, Ford, I’ll fucking tell you. If a parking meter looked like a shopping trolley, then people’d get a bunch of parking tickets for not paying to park. If bus stops looked like a bucket of chicken, then you’d get a lot of really pissed off people standing about wondering how to get to work, and a lot of very confused bus drivers, driving about wondering where to stop. Plus, there would be buckets of chicken everywhere. Not something I’d be particularly against, but can you imagine the mess, the rats and the birds?
And to add insult to injury, Ford are touting some thing about how they’ve ignored all design rules and completely rethought car design. Seriously? Someone tell me how they’ve done that. The new Kuga has 4 wheels, some doors, a windscreen. It goes forward and backwards. Costs a fortune to run and will inevitably look a little shabby after the kids have vomited in it and you’ve scraped it along a fence post.
So, seriously, Ford, stop it. It’s a car. That’s all.