It’s a product?

Something feels wrong with the way this is written.

Mr Reid said: “We believe this represents a value-for-money monarchy.

“We’re not looking to provide the cheapest monarchy. We’re looking at one of good value and good quality.”

Talking about the monarchy as though it’s an object, as though it’s a service or a product… it’s just weird. They’re people for crying out loud. Speaking about them like that makes them sound like Buckingham Palace is some kind of zoo, and the various Royals are the monkeys and apes trapped inside.

I guess the primate description actually isn’t too far from the truth.