I hate spam. You know that. Unsolicited emails offering all kinds of crappy offers that no-one should ever want to do. However, I shop online with Sainsbury’s so when I get an email from them with their offer of the month, I took a look.
“Spend £80 three times by the 11th March and we’ll give you £50.”
Initially, that sounds like a reasonable offer. You don’t often get £50 free. But then, if you really think about it, you realise that it’s in fact a shit offer. They want me to spend £240 in one month, on food. I’m not sure I spend that in a year. Well, OK, I probably do spend that in a year, but in a month? Puhleeze. Wake up Sainsbury’s and offer sensible offers that people might want. That way you might start to catch up with Tesco.